Ethnic Minorities in America, traditionally a rather neglected segment in some markets present a great opportunity for marketers of natural health products. Here are three possibilities, as a part of this growth market:
1. Address different health concerns of different breeds.
Colored by most measures of health and wellness at a disadvantage. For example:
- Black women have about a 60% higher risk for heart disease than white women.
- U.S. blacks and other minorities face greater cancer risks than whites.
- Diabetes rates for Hispanics and blacks in Los Angeles County were almost twice as high as for whites and Asians / Pacific Islanders in 2005 to Los Angeles County Department of Public Health officials.
Traditional health care have not adequately address the needs of these groups. Of course, should be dealt with serious health problemsby a doctor. Nevertheless, natural health products play an important role in the prevention and maintenance, and the market is wide open for special attention to minorities.
2. Grab this wonderful opportunity: Beauty Products for Blacks.
After the Anupreeta grow in a Reuters article, "How the size and buying power of minorities in the United States, beauty companies are creating new lines of shampoos and skin care products in the African-American, Asian-American and targetLatin American women .... [A] group of multicultural models have been adjusted to include new products from companies that have traditionally targeted white women and promote their beauty concerns. Analysts say the strategy is an ongoing trend of growth in many fashion and beauty could drive segments. "
As I discuss in my article "5 reasons why the natural health market is booming Needs to Target Women", the natural beauty products. With the drawbacks of traditional beauty products,include high cost and the chemical sensitivity, natural beauty products are a welcome solution. The possibilities include hair care products, skin care products, wellness products and mineral make-up, among others. Who in a lucrative niche in the natural health market should be seriously exploring this too.
3. Do you speak your marketing materials for a variety of ethnic groups.
Simply post your online and print materials to address the specific needs and concerns ofvarious ethnic groups will help you to tap into this market. For example:
- Create customized web pages, autoresponders and advertisements.
- Feature members of different ethnic groups in your graphics.
- Offer educational and informational purposes only products that meet the needs of each group address.
With minorities expected to grow and with it the improvement of economic situation, is to be this, where natural health products companies want - marketing to minorities.
Make sureTeam with a copywriter who passionate about the natural health business!
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